Work.Life.Mama is an organic collection of ideas, loves and inspirations of founder Ina.

As the creative strategist and blogger being Work.Life.Mama, Ina partners with brands across fashion, interior design, events and consumer goods as a stylist, content creator and influencer. 

Ina has a unique personable vision and elevates brands where required, always creating engaging and dynamic content.  Ina’s fashion ideal centres around classic pieces that have a wearable element.

Pieces that can transition through Melbourne’s ever changing weather are always at the forefront.

Yes…layers are a must! The clear love of clean, fresh neutrals also lends itself to Ina’s interior style and choice in homewares. Her talent for creating flat lays featuring multiple products and labels is uncanny.

Photography is fresh and crisp integrating seamlessly through her Instagram feed.

Recently Ina has been showcasing lifestyle and travel into her social channels as this is a natural progression and delivers different sides to her that you may not otherwise see.

As a mother of young son Luka, Ina appeals to a broad market including childerens wear and childrens accessories which her readers love to poor over! After all who doesn’t love a bit of Mini and Me!

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